Asda fm

Asda FM is a radio station which plays in Asda live and across the country.The station is used mostly to play music to keep the shoppers happy while they do their weekly shop, but it is also used to advertise promotions in store which always makes you buy more stuff because at that price why not ?This radio station has a captive audience because anyone who enters the store is forced to listen to this,that is unless they put headphones in (which I do) so it's easy to see how the radio station gets over eighteen million listeners weekly. 

Asda fm plays up to date music mostly (not that is good though) which is mostly. This appeals to the majority of their customers and will make their weekly shop less of a pain,the radio has now even evolved to do shout out and requests from their customers.This is one of the main reasons the station is the most listened radio stations. Amazingly as well people will tune in even outside the shop online even branching out to the U.S.One of the things what asda does well is it edits its playlists depending on who is in the store at the time this means at 12am you will have the rave music for the clubbers .   

blog link

http://cscmbp.blogspot.co.uk/

Radio 1 assessment (1a)

  The station is aimed at 15-29 year old who are at college, working, school etc. Who have a fast lifestyle between going out with friends and doing work; This means that the station have created way for the audience to listen on the go with iplayer and podcast. I think that the station does not appeal to its target audience as well as it could. This is because the music which they play on the station is mostly repetitive chart music which does not appeal to me and the type of audience I represent (punk, metal etc.) meaning that we do not want to listen or hear any of the daytime shows.

In the daytime they play mostly the mundane repetitive chart songs from the A group set list. This means that they are the most popular songs at the moment this means that they play it over and over just in case you missed it first time .They choose to do this because they want the target group to hear they are playing the hottest tracks right now that way they will listen and tell their friends about the station .The way they plat their songs is done cleverly as well this is because they use techniques like a segue to break up long pieces of dialogue to keep the listener interested in the show, also they always make sure to play a happy song after the news to keep the shows feeling of upbeat.

However the station does offer 2 shows for this genre of music and one which I do like to listen to .the first of these being the rock show what offers Rock, metal, thrash and new music which interviews some of the famous heads of the music genre, the only problem is that the show starts at 12am on a Tuesday meaning that for a high majority it is too late for them to listen because they will need to be up for work, college etc. Similar to this there is one on at 12am on Wednesday what offers underground punk, hard-core and ska from both sides of the Atlantic but annoyingly again is too late for us to listen to.... I’m getting the feeling that they don't want us to tune in to their radio station. However they have one show which for once is on at a reasonable time is the Dan&Phil show where they take the request show, strip it naked and spray it with an Internet cannon. This means that they will play songs with music videos which their fans have submitted. This is great because throughout the show you go from hard core punk to pop and even some old gems thrown in for good measure keeping it fast, fun and entertaining. All in all they seem to be chucking us a couple of shows to keep us happy but they are not exactly the best but hey get what you can right.

.

1) music format is the type of music what plays on the station

2) ABC is how high in popularity the song is.this means that A list songs will be played more than C list.

3)when music is set to be played and in the way the songs are played.



4)




















5) in the daytime they will play the more popular songs and songs what the public want to hear.They will also play a really happy and upbeat song after the news to keep the feel of the radio station fun.